For Enterprise Salespeople in AdTech, Martech, Media and Advertising
Master Enterprise Sales in 3 Days
(Start closing deals this week, even with no experience)
Close your eyes for ten seconds and picture the moment you finally hear,
“Send the contract—we’re ready to sign”
Now open them—because that moment is days away, not years.
I Was This Close to Getting Fired…
Hi, I’m Ibukun Onitiju. A few years ago I was staring at a Q4 pipeline so thin you could floss with it.
Board calls. Panic.
"Just close a deal! If the deals don’t land by November, heads will roll”. My MD literally said.
I sent hundreds of emails, booked some meetings, sent cost proposals... and the prospects vanished into thin air.
I devoured sales books, copied generic sales advice, binged on Youtube videos, but nothing stuck. Stakeholders hid, timelines stretched into months, prospects asked for discounts I couldn't defend.
I was one quarter from the chopping block
The Moment Everything Clicked
Although I was staring at the exit door, and nothing was working, I'm a fighter!
Instead of polishing my CV, I built a last-ditch process, mapped every stakeholder for live deals, plugged the MEDDPICC qualification framework into a digital funnel, and pitched ROI math nobody could ignore.
Specifically, I followed a plan:
Mapped a visual order of every stakeholder for live deals
Deployed a 5-minute MEDDPICC Filter to kill time-waster leads
Designed a value-driven Pitch: One deck, different personas, more value.
Result?
42-day turnaround from first outreach to signed PO.
$795,000 in booked revenue.
The team that almost got fired? We got promoted.
I locked the system in place, then taught it to dozens of AdTech, MarTech, Media & Advertising salespeople who were where you are right now.
The framework didn’t just work once… it kept working.
That repeatable system is now the AdMar Tiered Framework!
Old Way vs New Way
The Old Way
Spray-and-pray cold emails so generic they scream “template”
Chasing “just following up” threads for 9–12 months
Price-cutting your soul away
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The New Way
Precision Stakeholder Mapping that uncovers hidden veto-power before it kills your deal
MEDDPICC-on-rails: know in 30 minutes if a deal will ever close or what to do to get it moving
Story-driven decks that make budget holders fight internally for you
Which side do you want to be 90 days from now?
Let me guess! On the side closing deals.
But it isn't always your fault that you're struggling with Enterprise Sales. Sales Leaders, Founders and Organisations contribute to this tough experience.
I know the pain of building an enterprise sales team. You hire fast, and you're forced to fire faster when there's no performance, and every misstep costs more than just time and money.
I've also seen countless 'salespeople' get fired because they didn't understand the complexities of enterprise sales.
Here's what most companies won't admit, and your current organisation may be doing the exact same thing, even if unintentionally.
They 'forget' that salespeople often lack Enterprise Sales skills because they're not trained for it. Unfortunately, one wrong approach to a prospect can cost 12 months or more of missed opportunities.
Sales leaders push for short-term wins, not accepting that enterprise sales actually takes time. I know there's pressure, but it's not about closing fast; it's about building a consistent pipeline.
They use short-term tactics to destroy long-term potential. With that pressure, salespeople often burn entire markets, not just companies.
Why AdTech & Martech Enterprise Sales? And Why Now?
It is AI-proof! According to the World Economic Forum Job Report, your job is safe... if you can deliver results.
It's a job for life if you master it because, without sales, nothing else happens.
AdTech & Martech is a thriving industry. The more tools, the more companies are desperate to find salespeople who can sell them. Martech tools alone are 14,000+ and counting.
Enterprise Deals are huge and can deliver big returns for you.
Introducing the AdMar Tiered Framework!
(Self-Paced Edition)
Six laser-focused modules you can binge this weekend—or pace over six weeks.
The self-paced AdMar Sales Accelerator Course is organised around the AdMar Tiered Framework.
This is a progressive roadmap with 3 layers.
1. Establishment Layer - Begins with a solid foundation to build your pipeline.
2. Execution Layer - Approach prospects with precision that leads to a close.
3. Excellence Layer - Deliver delightful experiences for your clients, turning one-time deals into multi-year deals.
It is all joined by a feedback loop that feeds into the next cycle.
Each module, video and worksheet in the course slots neatly into its designated tier, so as you work through the material at your own pace, you can see exactly how every skill supports the next stage and compounds into a repeatable, end-to-end enterprise-sales system.
Overcome the challenge of Fragmented Decision-Making Units using a 2x2 Grid and a Stakeholder Mapping Exercise. Speak the language of CMOs, Heads of Digital & IT, and surface the metrics they buy into.
Learn the proven Sales Qualification Framework used by prominent companies like Sprinklr, Salesloft, Cloudflare, MongoDB and more. Diagnose real deal health in minutes and focus on revenue-ready prospects.
Craft a sales journey that your qualified prospects cannot refuse but follow till close. Design a TOFU-MOFU-BOFU engine that keeps multi-stakeholder deals moving forward.
Learn the K.I.S.S framework and how to tailor your pitch to Brands vs Agencies.
Understand the 4 outcomes and the tactics that will help you close deals faster without sacrificing your soul.
Learn about the flywheel that amplifies your sales efforts turning prospects to clients to advocates.
About Ibukun Onitiju
Ibukun Onitiju is a proven expert in digital sales, AdTech & Martech growth, and enterprise deal execution.
15+ years in digital media & sales
Media Growth and Enterprise Sales at a UK-based Travel Media Company
Ex-Director of Sales at Ringier Africa.
Ex-Head of Digital at Nestlé, where I was a buyer of AdTech and Martech tools.
TEDx & Forbes Speaker on Growth & Digital Sales.
Built & led a 20+ member Sales Team across multiple countries.
Closed Media & Advertising Deals With Enterprise Clients Including:
What Others Have To Say
A great tool for Ad tech and Mar Tech companies willing to better sell to Enterprise clients.
Congratulations, Ibukun, for crafting this great sales program that I had the opportunity to review!
Stéphane Pere,
Managing Director, Evidency,
Former EVP, Business Development,
The Economist
Ibukun insightfully shares what customers are really thinking and how to position appropriate communication. It was a no-brainer to work with him. I initially wondered how his experience in marketing would translate when it comes to marketing an idea to inspire action. I like his consistency, focus, dedication and confidence to guide. His service has helped me reposition my communication to be more attractive to my target audience.
Lucy Quist,
Managing Director, Head of Transformation - Global Transaction Banking
Barclays Corporate Banking
Ibukun Onitiju doesn’t just teach sales principles, he makes them a part of you. His depth of knowledge, clarity, and teaching style are exceptional (and I don’t use that word lightly). If you’re in sales and serious about growth, find a way to learn from him, whether as a team or through one-on-one mentorship.
Adewale Adelakun,
Regional Sales
ALCEAS
Preview: The Framework
Invest in yourself and your career today!
Get Exclusive Bonuses with your order today!
Launch Price!
$497
$197
.
Complete access to all course modules and video tutorials for ONE (1) FULL YEAR
~ 3hrs of action-packed, no-fluff content in bite-sized videos.
25 short video lessons.
Breakdown of a cold outreach that generated £4B in sales.
BONUSES
The Revenue Grid™ – Stakeholder Sequencing Map - (Worth $97) A one‑page visual to track every person who must approve your deal, in the correct activation order, from first champion engagement to legal sign‑off.
The 5‑Minute MEDDPICC Filter (Worth $197) - Rapidly eliminate non‑viable deals before they feast on your quota clock. Spend <5 minutes per lead
No Risk Guarantee!
Go through the program, complete the exercises, then test it on ONE live account.
If you don’t feel 10× clearer on how to win that deal within the next 7 days, email us.
We’ll give you every penny back. Zero hoops. Zero hard feelings
What Others Have To Say
When it comes to Strategy and tactical digital implementation, Ibukun is the man to go to. Apt, knowledgeable and a can-do attitude. I worked with Ibukun on multiple projects, and his depth of tactical know-how was excellent!
Nana Efua Rockson
Director of Public Affairs
University of Media Arts and Communication
Ibukun has, during his time at RADP, proven to be a great trainer and leader who has been able to inspire and develop his team members. Also, he was constantly able to build great relationships with our clients and further support them with his in-depth expertise.
Tim Kollmann,
Chief Operating Officer
Ringier Sports Media Group
Had the pleasure to collaborate with Ibukun on various campaigns for 3 years. Our work together was predominantly for Nestle and Heineken’s portfolio of brands.
Ibukun’s work on digital sales funnels and how to convert your digital marketing dollars to a strong base of raving fan customers is brilliant!
Tunde Kara,
Co-Founder & CEO
Vendease (YC W21)
Stop Guessing. Start Winning.
The next “close-lost” email could be a signed PO... if you have the system.
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